2 Jun 2008 - Free Club Development Seminar - 14th June 2008
presents
Grow Your Sports Club
A seminar packed with practical information on how to make your
Sports club……… Vibrant, Visible and Viable
Saturday 14th June from 9.30am to 12.30pm
Meadowbank Sports Centre,
Clubs are facing strong challenges in order to survive and grow in an increasingly competitive and demanding market. How can you attract new members and retain the existing ones, become a hub of the community, grow sponsorship revenue, increase your attendances improve the social life of the club, increase media coverage, benefit from new technology, introduce new revenue streams.
This is a hands-on seminar which will provide you with literally dozens of proven ways your club can become vibrant, visible and viable. No boring theory…just exciting, positive and proven action points drawn from best practice from sports clubs at all levels across the
The presenter, Svend Elkjaer, is Director of The Sports Marketing Network who will draw from literally hundreds of best practice case studies from community-based, volunteer-run sports clubs from across most sports and leisure organisations and includes the following:
How to Develop a Vibrant Sports Club that people will really want to support
· Developing a Can Do club - getting the organisation and structure right
· Organising exciting and profitable social functions
· How to increase your match day gate and improve customer experience - 3Com
· Linking up community, communication and computers
· How to package the passion - using technology to communicate with supporters
· How to recruit and retain the right volunteers
· Making money from your clubhouse and bar
· Engage with the wider community and attract public funding.
How to Develop a Visible Club which engages with the Community
· Working with the media and helping them work with you
· What gets into the media - What makes a story - What is the media really looking for
· Growing your club's profile - Engaging with local, regional and national media across the whole spectrum
How to Grow Your Revenue and Become a Viable Club
· How to analyse the needs and demands of potential sponsors
· How to prospect and pitch to potential sponsors
· Using relationship marketing to help sponsors develop a close rapport with club members
· Developing revenue from your club website
How to Attract Funding Towards Your Sporting and Community Programme
· How to develop sporting and community projects that stand a better chance of attracting funding
· How to identify and attract funding from sporting and non-funding sources
Special Bonus for ClubSportEdinburgh Clubs: Six months free membership of the Sports Marketing Network, the Network for people involved with the commercial, community and marketing issues within sports and clubs of all sizes. It provides key information on how to develop your sports organisation. Members receive the Sports Marketing newsletter, discounts on the Network's publications and on attending the conferences and workshops and unique access to the Hotline where you can get advice and information on how to grow your sports club. (Normal annual membership is £58.)
This Seminar is free to all ClubSportEdinburgh Affiliated Clubs on a first come first served basis
To book a place contact Michael Robson on 0131 333 2746 or 07949 711570 or email: michaelgrobson@hotmail.com